Cheeky Toes™ was introduced about six months into the business when I realised having teething toys and silicone jewellery under the same brand name created confusion. The name Cheeky Toes was inspired by our darling baby girl Evie and her cute and wiggly toes.

I put a lot of thought and love into creating our Cheeky Toes™ products and colourways. The safety and well being of your babies is our priority, so we have all of our teethers, toys and dummy clips independently tested to comply with mandatory safety standards